As you all very well know, I am a huge fan of small business’, boutique’s in particular. I just love how no matter what is being sold, each of these small brick and mortar’s have a unique style to call their own. The shops at Target pay homage to just that. It makes me happy that a retail giant like Target can realize the uniqueness of these special shops and give them a chance at making a big stamp on the world. It is a great thing when a small business that wants to remain small has a window to make lot’s of money. In the end it helps all small shops everywhere because of how they are portrayed. If people go to Target and see a unique boutique pop-up, they will have more excitement over actual brick and mortar shops on main st. After the first round of shops were a huge success, I expected nothing but greatness from the second. A group of carefully selected boutiques that could hold their own in the big store. Here they are…
Each of these shops are probably a great treasure in their own respect, so what I am about to say is all based on my own personal in store experience on opening day. Being a fashion forward guy, I headed straight to the mens section of the store. I normally buy cheap t-shirts from Target and don’t really give any of the other styles the time of day. It’s just not a place that I feel you can get really in to finding a great outfit. The shop for ODIN, New York had been set up on a single shelf, front and back. To get a bit off subject, though I do pay much respect for Target in the initial idea for the shops, you can really tell that the retail giant hadn’t lost its corporate roots. Being that they more than likely sat down and discussed, down to the centimeter, how much floor space they would give for each different shop. Turns out, not very much. ODIN stuffed 4 or 5 different fall dress shirts, sweaters, scarfs, and pants, in to what was maybe a 5 foot wide shelving unit. With the exception of a scarf and a sweater, none of these styles really made me jump, though I could totally see some people making them look great. Just not me. My second stop was near the interior decor, at PATCH NYC. I really have to visit PATCH when I visit NYC (if that dream ever comes true)! A few really great plates and serving platters made me jump for joy. Though I do have to give it to Target, the aisle the PATCH end-cap was on had its own Target designed set of excitement. Lamps, plates and pillows, all top-notch, in a way I do believe that took away from some of the greatness that PATCH had to offer. My last stop was at the shop I had been most excited about, the Curiosity Shoppe. My favorite kind of main street shop is one that carries all kinds of things. Kitchen, bath, decor, fun odds and ends, that is what I love. So when I saw the fun array of stuff that the Curiosity Shoppe had to offer I was excited to say the least. Though the kitchen selection was not really my cup of tea, (no really, I didn’t care for the tea cups) I could totally see someone with the right style buying up the whole set. I did however enjoy the heck out of a smaller end cap located just down the way near the stationary. Toys, notebooks, reading lamps, all sorts of vintage inspired goodies that I could really appreciate. To these shops I say congrats. you guys made A lasting impression on a guy who lives in North Carolina and I will be visiting you soon. To Target I have a bone to pick. If it were me I would have given the shops a proper celebration. A “real” pop-up in the center of the store. I could just see it right when customers walk through those power sliding doors, being welcomed to a mock boutique straight off the streets, plopped right in the middle of select target stores.. it could have been great! Though I guess you don’t make billions by inviting the little guy in and making them appear better, but I just feel these unique shops deserved a better shot. An end-cap is a bit underwhelming. And while were on the subject, an end-cap stuffed to the gills would have been better than the sad amount of product made me wonder if I was too early, maybe they were still setting them up? No. I encourage all of you to stop in the shops and judge for yourselves, and at the very least give these great shops some support in the real world! Here’s a better look at the kinds of greatness the shops have to offer!
Kirna Zabete for Target
I just have to get to San Fran soon. Too much greatness!
ODIN NYC for Target