When we think of fashion evolving, history is rarely repeated. Style, and a passion for perfectly tailored jeans fuel this unique American dream. Imogene + Willie , in Nashville, TN have taken casual Friday and turned it on its head. No longer are jeans to be treated as second-rate fashion, but as a highly sought after fit and the perfect wash. After months of following them on twitter & Facebook, I decided to further explore this truly incredible brand. Just click around on the website and you’ll be taken through history to a time bubble located in the heart of Nashville. It’s so impressive to see a company that can see the emotional connection between history, fashion, and blue jeans. I can’t quite put into words what Imogene + Willie have done, but you can see for yourself, they won’t be going anywhere, anytime soon. I am so excited to visit the shop very soon, and find my first pair of tailor-made jeans.
Imogene + Willie Story from Ian Leach on Vimeo.
The trendy photographer 